An in-depth site audit can help website’s determine three important things: determine which direction the company is heading with its marketing campaign and link building strategy, figure out if the website is fully optimize to rank well in SERPs, and eventually achieve all business goals.
Did you ever wonder what marketing strategy is appealing to your target audience? Are you using the latest high ranking keywords? Is your content unique enough to stand out from the rest of the posts with similar content? Can you really rank in the search results pages with your link building strategies?
A technical site audit can help you answer these questions and more. You can start with link analysis. Find out the link relevancy, diversity, and authority. There is the user experience analysis where it can give you the data on bounce rate, exit pages, and visitor return. You can also do a citation analysis. This can help you check if your business name, address, and phone number (NAP) is standard and the same across all platforms.
With these analysis, it would be much easier for you to determine which direction to take and if your spot on with your marketing strategy. Neovora has more informative posts about site audit analysis. With the use of a technical audit tool, your business can go a long way!